Project Sunlight Social Launch. Unilever is the world's third-largest consumer goods company. It owns over 400 well known brands including Dove, Hellmann’s and Persil but it had never positioned itself as a brand. We were tasked with helping them to do this globally, so we decided that they should lead with their sustainability plan – their ambition is to be 100% sustainable by 2020.
Unilever wants to make the world better and more sustainable. They already do some great stuff including hand washing programmes and water sanitation projects but they know they can’t do everything; they need help.
The whole green issue can make some people switch off so we needed a new way to inspire them. We decided that looking at the world through the eyes of a kid could do this. The way kids see it; the world is full of possibilities, if there’s a problem, they’ll find a solution.
We travelled the world to find out what kids thought about sustainability and how they see things. We met some amazing kids, who had some fantastic ideas on how to make the world better. We created a film about this and used it to help promote Project Sunlight – a movement to inspire the world to take small actions to make a big difference. The response to the film has been incredible; there have already been over 18,000 likes and over 6,000 shares (both organic) in the first few days and over 20 million views on YouTube.