When I first started out in advertising my Nana asked what my job entailed. When I told her she asked me one simple question - “What happens when you run out of ideas?” I replied, “I won’t”. She replied, “You will and then what will you do?” Well it’s been 20 years now, I’ve worked in several countries, in different agencies, with hundreds of clients across a variety of disciplines and I’m happy to say Nana they haven’t run out yet.