Waking up at 4am in the morning, bleary eyed and exhausted, but determined to plough through sleep deprivation to watch your beloved team in the most competitive football competition in the world.
That’s the stark reality of English Premier League fans who live Down Under.
The opportunity to collaborate with Mundial, who are widely celebrated in the football world for their deep-rooted passion, understanding of fan culture and strong point of view was a dream come true.
To create genuine content that celebrated the fans who when questioned reply - because football.